LIBROS DEL AUTOR: w fred van raaij

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  • Understanding Consumer Financial Behavior
    W. Fred van Raaij
    Government policies, marketing campaigns of banks, insurance companies, and other financial institutions, and consumers’ protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, and financial planning. It is therefore important that organizations and market authori...
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