LIBROS DEL AUTOR: w d moriarty

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  • The Economics of Marketing and Advertising
    W. D. Moriarty
    'The Economics of Marketing and Advertising' is a foundational treatise that explores the intersection of economic theory and the emerging professional fields of sales and promotion in the early twentieth century. Written by W.D. Moriarty, Ph.D., this work seeks to elevate marketing from a mere commercial activity to a rigorous academic and social science. Moriarty argues that ...
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