LIBROS DEL AUTOR: viviane glanz

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  • Corporate Image- And its Impact prior to a Crisis
    Viviane Glanz
    The purpose of this book is to find out whether a favourable corporate imageis important prior to a PR-crisis.The methodology is a critical review of the literature, as well as a descriptionof how to put together, employ and analyse an interview and a questionnaire,which was distributed to students in England and Germany.The findings comprise the comparison of the results of th...
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