LIBROS DEL AUTOR: vivian yuan yuan

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  • The Economic Logic of Chinese Cultural-Creative Industries Parks
    Vivian Yuan Yuan
    This book is a novel and inspiring research work on creative industry clusters in China. Seldom has literature on CCIPs dealt with the detailed economic logic and operational methods of a CCIP. The author not only does a detailed comparison of two business models of Cultural-Creative Industries Parks (CCIPs) using classic qualitative methodology through two case studies, Shenzh...
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    133,84 €