LIBROS DEL AUTOR: vithala r rao

2 resultados para LIBROS DEL AUTOR: vithala r rao

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  • Choosing the Right Target
    Nita Umashankar / Vithala R. Rao / Yu Yu
    Corporate acquisition is a popular way for firms to grow and obtain innovative resources. However, we know little about why acquirers choose one firm over another. We capture the influence of similarity and complementarity between acquirers’ and target firms’ products (current innovative value) and R&D pipelines (future innovative value) on whether a particular target firm is a...
    Disponible

    42,66 €

  • Applied Conjoint Analysis
    Vithala R. Rao
    Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying customers’ decision-making processes and determining tradeoffs. Though this book is oriented towards methods and applications of conjoint analysis in marketing, conjoint methods are also applicable fo...
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    207,15 €