LIBROS DEL AUTOR: vidya karande hariba

1 resultados para LIBROS DEL AUTOR: vidya karande hariba

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  • Study of Consumer Purchase Behavior of Health Care Software Products
    Dipti Barge / Somnath Thigale / Vidya Karande Hariba
    Consumer purchase behavior is comparatively a new field of study, which evolved just after the Second World War. The seller’s market has disappeared and the buyers’ market has come up. This led to paradigm shift of the manufacturer’s attention from product to consumer and specially focused on the consumer behavior. The evaluation of marketing concept from mere selling concept t...
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    53,23 €