LIBROS DEL AUTOR: vic velanovich

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  • Medical Persuasion
    Vic Velanovich
    This unique book is a major contribution to the literature on persuasion in communication, and on doctor-patient communication, in particular.  Written by a physician-scientist with deep experience on the topic, the book offers a comprehensive analysis of what makes an argument in medicine persuasive, outlining the characteristics of an argument that causes people to accept tha...
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    47,40 €