LIBROS DEL AUTOR: veronika dr koller

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  • Metaphor and Gender in Business Media Discourse
    Veronika Dr Koller
    This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle ...
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