LIBROS DEL AUTOR: verena schwaighofer

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  • Tourist Destination Images and Local Culture
    Verena Schwaighofer
    An authentic, unique and memorable destination image is of crucial importance to be competitive in the long-term. Verena Schwaighofer analyses the currently transferred image of the United Arab Emirates as a tourist destination and to what extent the traditional Arabian culture is integrated into the image strategies of image developers in this country. First of all, a detailed...
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    109,95 €