LIBROS DEL AUTOR: verena nedon

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  • Open Innovation in R&D Departments
    Verena Nedon
    Based on interviews with R&D managers and a survey amongst R&D employees, Verena Nedon shows that perceived social pressure has an immense impact on R&D employees working in OI-projects. Employees’ attitude (regardless of whether positive or negative) and perceived behavioral control play an important, but not dominant role. The study also implies that intrinsic motivators have...
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    66,78 €