LIBROS DEL AUTOR: venkat veeramani

1 resultados para LIBROS DEL AUTOR: venkat veeramani

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  • Price Points and Thresholds in Retail Food Demand
    Leigh Maynard / Venkat Veeramani
    Retailers are constantly forced to make strategic decisions regarding the frequency and magnitude of price and quantity discounts. Demand studies have established that consumer response to food retail price and quantity discounts produce demand irregularities. Traditional demand analysis failed to account for demand irregularities and often result in specification bias. In a th...
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