LIBROS DEL AUTOR: vannessa uhlein

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  • The Art of Gaining and Retaining Customers
    Neele Claussen / Vannessa Uhlein
    As classical mass advertising is losing effectiveness to generate revenues, marketingmanagers attach importance to alternative methods to gain and retaincustomers. In particular, sales promotion activities are popular to give prospectcustomers an incentive to buy, whereas the relationship approach aimsat establishing a long-lasting bond between provider and customer. In orderto...
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    61,37 €