LIBROS DEL AUTOR: vania vigolo

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  • Older Tourist Behavior and Marketing Tools
    Vania Vigolo
    This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of which defines older tourists and presents a critical review of segmentation appr...
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    122,09 €