LIBROS DEL AUTOR: valarie azeithaml

3 resultados para LIBROS DEL AUTOR: valarie azeithaml

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  • Profiting From Services and Solutions
    Mary Jo Bitner / Stephen W. Brown / Stephen WBrown / Valarie A. Zeithaml / Valarie AZeithaml
    Designed for executives of companies that manufacture or sellproducts and students in an MBA program, this book outlinesthe challenges of launching a service and solutions businesswithin a product-oriented organization. You might view servicesand solutions as a means to financial growth, reducedrevenue volatility, greater differentiation from the competition,increased share of ...
    Disponible

    18,68 €

  • Delivering Quality Service
    Valarie A. Zeithaml / Valarie AZeithaml
    Excellence in customer service is the hallmark of success in service industries and among manufacturers of products that require reliable service. But what exactly is excellent service? It is the ability to deliver what you promise, say the authors, but first you must determine what you can promise. Building on seven years of research on service quality, they construct a model ...
    Disponible

    14,68 €

  • Driving Customer Equity
    Katherine N. Lemon / Katherine NLemon / Roland T. Rust / Roland TRust / Valarie A. Zeithaml / Valarie AZeithaml
    In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon have created a dynamic new model they call 'Customer E...
    Disponible

    44,55 €