LIBROS DEL AUTOR: val swisher

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  • The Personalization Paradox
    Regina Lynn Preciado / Val Swisher
    According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase and 25% said that personalization plays a large role in their purchases.And yet, looking at the data, two things stand out:1) Most companies say that personalizing the customer experience is a critical 'must have,' and they have the statistics to back it up....
    Disponible

    57,16 €

  • Global Content Strategy
    Val Swisher
    When you want to engage customers, you must have great content that speaks to them in their language. Success in foreign markets takes research, planning, and sensitivity regarding the culture, expectations, and buying habits of each target customer.Because of this, more and more companies are translating more content into more languages every day. But few companies have a stra...
    Disponible

    29,54 €