LIBROS DEL AUTOR: uwe seebacher

17 resultados para LIBROS DEL AUTOR: uwe seebacher

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  • Predictive Communication Intelligence
    Jörg Forthmann / Uwe Seebacher
    In einer Zeit, in der Daten in Echtzeit verfügbar sind und Entscheidungen immer schneller getroffen werden müssen, reicht es nicht mehr, Kommunikationsmaßnahmen rückblickend zu bewerten und manuell zu erledigen. Predictive Communication Intelligence (PCI) ist der Schlüssel zu einer neuen Ära: weg von nachträglicher Analyse, hin zu präzisen, evidenzbasierten Handlungsempfehlunge...
    Disponible

    22,57 €

  • Sustainable Futures with Predictive Intelligence for Organizations in a Post-Growth Economy
    Ulrike Zacharias / Uwe Seebacher
    The book examines the emotional and cultural dimensions of organizational change, highlighting how psychological adaptation and value shifts shape resilient, future-ready workplaces. It presents the Emerald Deal as offering organizations a practical path toward embracing the principles of post-growth economics. ...
    Disponible

    243,06 €

  • B2B Marketing Guidebook - Vol. 2
    Uwe Seebacher
    The future of B2B marketing isn’t coming — it’s already here. The second volume of the significantly updated edition of 'B2B Marketing' dives deep into the execution layer of modern marketing. This edition is packed with AI/PI-driven methods, advanced digital tactics, and best-in-class case studies from global leading companies such as Daikin, Mayr, Predictores, SK Laser, Thyss...
    Disponible

    151,87 €

  • B2B Marketing Guidebook - Vol. 1
    Uwe Seebacher
    In the age of Industry 5.0, predictive intelligence, and accelerated digital transformation, B2B marketing has become the strategic engine of growth and innovation. This first volume of the second significantly updated edition of 'B2B Marketing' brings together over 20 international experts to redefine modern marketing across strategy, systems, and structure. Covering topics su...
    Disponible

    152,20 €

  • Reengineering Corporate Communication
    Uwe Seebacher
    This book employs the latest insights from modern marketing into the theory and practice of corporate communication, including the main stages and goals, and highlights the key potentials for the field. It briefly presents the essential features of the methodological and structural sciences in order to illustrate to the reader how, from a marketer’s point of view, these new ins...
    Disponible

    101,86 €

  • B2B Marketing
    Uwe G. Seebacher
    This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are pu...
    Disponible

    82,40 €

  • Predictive Intelligence for Data-Driven Managers
    Uwe Seebacher
    This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external support and additional investments. Using a predictive intelligence (PI) ecosystem, the book first introduces and explains the most important concepts and terminology. The PI maturity model then describes ...
    Disponible

    78,62 €

  • Template-based Management
    Uwe G. Seebacher
    The Template-based management (TBM) approach has been used since 2003 across the world in diverse contexts. It has evolved hand-in-hand with the evolution of business: Agile, Blueprints, Canvas, Design Thinking, or Kanban are only few of the many current concepts based on the approach. This book expands and upgrades the author’s 2003 book ’Template-driven Consulting’ (Springer)...
    Disponible

    68,66 €

  • Assets-as-Service
    Uwe Seebacher
    Die Definition von Assets-as-Service (AAS)?.- Das begriffliche Ökosystem von AAS.- Das Vorgehensmodell zu AAS.- Das AAS-Self-Assessment ...
    Disponible

    21,22 €

  • Datengetriebenes Management
    Uwe Seebacher
    Eine Einführung in die aktuelle Situation und die Bedeutung von datengetriebenem Management (DDM).- Verschiedene Kurzdefinitionen von relevanten Begriffen im Kontext von DDM.- Ein Werkzeug zur Statusanalyse von DDM in einer Organisation.- Ein Vorgehensmodell für den Aufbau oder die Optimierung eines bereits bestehenden Systems zu DDM.- Der Quick Check für die Selbsteinschätzung...
    Disponible

    21,43 €

  • Predictive Intelligence für Manager
    Uwe Seebacher
    Dieses Buch beschreibt, wie Unternehmen pragmatisch und ohne externe Unterstützung den Weg hin zu einem datengetriebenen Unternehmen aufsetzen und realisieren können. Anhand des Predictive Intelligence (PI)-Ökosystems werden die wichtigsten Begriffe eingeführt und erklärt. Das PI-Reifegradmodell beschreibt in welchen Phasen Sie ein PI-Ökosystem im Unternehmen aufbauen können. D...
    Disponible

    72,38 €

  • Predictive Intelligence for Data-Driven Managers
    Uwe Seebacher
    This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external support and additional investments. Using a predictive intelligence (PI) ecosystem, the book first introduces and explains the most important concepts and terminology. The PI maturity model then describes ...
    Disponible

    120,31 €

  • Template-based Management
    Uwe G. Seebacher
    The Template-based management (TBM) approach has been used since 2003 across the world in diverse contexts. It has evolved hand-in-hand with the evolution of business: Agile, Blueprints, Canvas, Design Thinking, or Kanban are only few of the many current concepts based on the approach. This book expands and upgrades the author’s 2003 book ’Template-driven Consulting’ (Springer)...
    Disponible

    67,31 €

  • Cyber Commerce Reframing
    L. B. G. Juszczyk / Uwe G. Seebacher
    The goal of this book is to create awareness for a change in mind-set that we will all have to face and go through. The necessity for this new mind­ set is being driven by the situation that a completely new business world, a new reality, is being created at the point where the phenomenon commonly referred to as the 'new economy' converges with the we...
    Disponible

    66,47 €

  • Template-driven Consulting
    Uwe G. Seebacher
    Template-driven Consulting is a book for managers who have long been searching for a way to cut costs on expensive external business advice. Every day, new stories of companies that have gone belly up or encounter severe financial troubles show up on the front pages of newspapers across the globe. Cost-cutting is again the most pressing issue in organizations - initiating massi...
    Disponible

    47,92 €

  • Template-driven Consulting
    Uwe Seebacher
    Template-driven Consulting is a book for managers who have long been searching for a way to cut costs on expensive external business advice. Every day, new stories of companies that encounter severe financial troubles show up on the front pages of newspapers across the globe. Cost-cutting is again the most pressing issue in organizations - initiating ...
    Disponible

    66,37 €

  • Template-driven Consulting
    Uwe Seebacher
    Template-driven Consulting is a book for managers who have long been searching for a way to cut costs on expensive external business advice. Every day, new stories of companies that encounter severe financial troubles show up on the front pages of newspapers across the globe. Cost-cutting is again the most pressing issue in organizations - initiating ...
    Disponible

    65,00 €