LIBROS DEL AUTOR: ursula kopke

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  • Neuroscience applied to consumer behaviour
    Úrsula Kopke
    What are the variables that act at the moment a consumer chooses one product over another? Which areas of the brain are involved in the development and continuity of affective ties between customers and brands? Is it possible to use neuroscience to enhance a company’s image? These marketing dilemmas are discussed and answered by the author, with the investigation of historical ...
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