LIBROS DEL AUTOR: ulrike gretzel

2 resultados para LIBROS DEL AUTOR: ulrike gretzel

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  • Influencers and Creators
    Robert Kozinets / Robert V Kozinets / Rossella Gambetti / Ulrike Gretzel
    This textbook combines cutting-edge conceptual and critical thinking with practical advice for those interested in the way influencers and content creators have profoundly impacted business and culture. ...
    Disponible

    99,68 €

  • Persuasive Recommender Systems
    Kyung-Hyan Yoo / Markus Zanker / Ulrike Gretzel
    Whether users are likely to accept the recommendations provided by a recommender system is of utmost importance to system designers and the marketers who implement them. By conceptualizing the advice seeking and giving relationship as a fundamentally social process, important avenues for understanding the persuasiveness of recommender systems open up. Specifically, research reg...
    Disponible

    66,55 €