LIBROS DEL AUTOR: ulrike gretzel

4 resultados para LIBROS DEL AUTOR: ulrike gretzel

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  • Influencers and Creators
    Robert Kozinets / Robert V Kozinets / Rossella Gambetti / Ulrike Gretzel
    This textbook combines cutting-edge conceptual and critical thinking with practical advice for those interested in the way influencers and content creators have profoundly impacted business and culture. ...
    Disponible

    61,65 €

  • Influencers and Creators
    Robert Kozinets / Robert V Kozinets / Rossella Gambetti / Ulrike Gretzel
    This textbook combines cutting-edge conceptual and critical thinking with practical advice for those interested in the way influencers and content creators have profoundly impacted business and culture. ...
    Disponible

    187,10 €

  • The Mindful Tourist
    Uglješa Stankov / Ulrike Gretzel
    The Mindful Tourist: The Power of Presence in Tourism is an innovative new study based on the detailed exploration of mindful consumer behaviour, drawing on insights from new cases of mindful tourism experiences and examining the potential for broader uptake across the industry. ...
    Disponible

    87,93 €

  • Persuasive Recommender Systems
    Kyung-Hyan Yoo / Markus Zanker / Ulrike Gretzel
    Whether users are likely to accept the recommendations provided by a recommender system is of utmost importance to system designers and the marketers who implement them. By conceptualizing the advice seeking and giving relationship as a fundamentally social process, important avenues for understanding the persuasiveness of recommender systems open up. Specifically, research reg...
    Disponible

    66,55 €