LIBROS DEL AUTOR: ujakpa martin

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  • Customer Relationship Marketing And Its Impact On Customer Satisfaction
    Koranteng Fianko Samuel / Kwesi Nooni Isaac / Ujakpa Martin
    In this book , Customer Relationship Marketing (CRM) Practices in commercial banks are examined. The variables relationships were established through case study research design using Energy Bank Ghana Limited. The findings in this book show that each variable was found to be effective in determining customers’ relationship marketing. The most widely adopted CRM practice in comm...
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