LIBROS DEL AUTOR: tsedal neeley

2 resultados para LIBROS DEL AUTOR: tsedal neeley

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  • The Language of Global Success
    Tsedal Neeley
    How one global organization’s lingua franca mandate shaped the lives of its employees around the worldFor nearly three decades, English has been the lingua franca of cross-border business, yet studies on global language strategies have been scarce. Providing a rare behind-the-scenes look at the high-tech giant Rakuten in the five years following its English mandate, The Languag...
    Disponible

    25,45 €

  • The Language of Global Success
    Tsedal Neeley
    For nearly three decades, English has been the lingua franca of cross-border organizations, yet studies on corporate language strategies and their importance for globalization have been scarce. In The Language of Global Success, Tsedal Neeley provides an in-depth look at a single organization-the high-tech giant Rakuten-in the five years following its English lingua franca mand...
    Disponible

    34,17 €