LIBROS DEL AUTOR: tsai shin fong

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  • The Persuasive Power of Rhetorical Website Design
    Tsai-Shin Fong
    An important issue related to e-commerce is what factors will enhance consumer loyalty to a website. To date there is not much empirical research that has been conducted on loyalty issues in the Internet shopping environment. The author demonstrates the importance of rhetorical design elements in a website on customer loyalty. The goal of e-commerce is to persuade consumers to ...
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