LIBROS DEL AUTOR: trevor a smith

4 resultados para LIBROS DEL AUTOR: trevor a smith

trevor a smith Eliminar filtro Quitar filtros
  • Compulsive Buying
    Kenroy C. Wedderburn / Trevor A. Smith
    Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents an integrative discourse on compulsive buying, focusing on the perspective of the customer and on marketing activities which promote excessive consumption. ...
    Disponible

    51,51 €

  • Marketing Effectiveness and Accountability in SMEs
    Trevor A. Smith
    This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method investigation, it includes a knowledge inquiry of marketing knowledge and customer knowledge, a qualitative inquiry utilizing semi structured interviews and thematic data analysis, a quantitative analysis utilizing survey and structura...
    Disponible

    132,54 €

  • Marketing Effectiveness and Accountability in SMEs
    Trevor A. Smith
    This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method investigation, it includes a knowledge inquiry of marketing knowledge and customer knowledge, a qualitative inquiry utilizing semi structured interviews and thematic data analysis, a quantitative analysis utilizing survey and structura...
    Disponible

    48,30 €

  • Compulsive Buying
    Kenroy C. Wedderburn / Trevor A. Smith
    Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents an integrative discourse on compulsive buying, focusing on the perspective of the customer and on marketing activities which promote excessive consumption. ...
    Disponible

    135,10 €