LIBROS DEL AUTOR: tracy carlson

1 resultados para LIBROS DEL AUTOR: tracy carlson

  • What Great Brands Know
    Tracy Carlson
    How do you make customers care? Today's best practices in business-left-brain approaches like analysis, benchmarking, and quantitative modeling-may increase efficiency and boost profitability, but they typically result in lifeless tactics that leave customers cold. Truly great brands-the ones we'd mourn if they disappeared tomorrow-integrate human-centered, non-linear right-b...
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