LIBROS DEL AUTOR: torkild thellefsen

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  • Fundamental Signs and Significance-effects
    Torkild Thellefsen
    Two fundamental signs exist: a normative and a sub- cognitive, respectively. The former is the epistemological center in every knowledge domain possessing a well defined terminology. The latter is the emotional center in every loosely defined community, e.g. brand communities. The sub- cognitive fundamental sign exerts attraction upon the members of the community through e...
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