LIBROS DEL AUTOR: torben hansen

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  • New Perspectives on Retailing and Store Patronage Behavior
    Hans Stubbe Solgaard / Torben Hansen
    Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing proportion of gross national products and employment but is, however, also faced with problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introdu...
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    67,01 €