LIBROS DEL AUTOR: tony aitchison

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  • Every Business Is An Animal
    Tony Aitchison
    Every business is an animal. The question is: what animal is yours?Some businesses dominate their markets. Some grow at extraordinary speed. Some survive through resilience, relationships or specialised knowledge. Some are highly profitable but slowly becoming irrelevant. Others look successful from the outside while serious problems are developing beneath the surface.Understan...
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    30,69 €

  • Every Objection Is A Question
    Tony Aitchison
    Every Objection Is A Question: The Psychology of Sales Conversations That Turn 'No' into 'Yes'Every prospect has a reason for saying 'no.'The problem is... It’s almost never the reason they tell you.When a prospect says, 'I need to think about it,' 'Your price is too high,' 'I need to speak with my partner,' or 'Call me back next week,' most salespeople explain, defend, negotia...
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    30,85 €