LIBROS DEL AUTOR: tonnette bennett

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  • Consumer Purchase Motivation in Digital Environments
    Tonnette Bennett
    Abstract:Evolving technology and consumer trends have led to the marketing industry’s re-evaluation of the effectiveness of traditional advertising theories and strategies. Today’s marketers are immersed in the digital world of marketing, meaning they must learn to effectively navigate these channels to create successful advertising campaigns. While there is a consensus that di...
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    80,86 €