LIBROS DEL AUTOR: tomas ernesto novick

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  • Marketing Plan
    Tomás Ernesto Novick
    This paper addresses the construction of a marketing plan for a local travel and tourism company. The importance of this plan is the possibility of being able to plan on a very uncertain and changing context, with the purpose of giving a contribution to an industry greatly affected by the crisis that began in June 2018, deepened in 2019 and detonated in 2020 with the pandemic o...
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