LIBROS DEL AUTOR: tom bowden

2 resultados para LIBROS DEL AUTOR: tom bowden

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  • Marketing and Psychology
    Luan Wise / Tom Bowden-Green
    This book explores how consumers behave by summarising relevant psychological theories and showing how these can be applied to marketing activities in practice. Exploring why we make purchases and how effective digital marketing can be, the book examines the psychological processes of decision-making relating to consumer behaviour. ...
    Disponible

    63,66 €

  • Shoot The HiPPO
    Tom Bowden / Tom Jepson
    This book is for Digital Marketing Managers who want to achieve things that they never thought possible. Being a Digital Marketing Manager is tough. Budgets are tight, management is demanding, technology is changing fast and there’s too much for one person to do. The job is even more difficult when digital marketing decisions are made by opinion, not data. By gut feel, not what...
    Disponible

    34,47 €