LIBROS DEL AUTOR: tom bowden green

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  • Marketing and Psychology
    Luan Wise / Tom Bowden-Green
    This book explores how consumers behave by summarising relevant psychological theories and showing how these can be applied to marketing activities in practice. Exploring why we make purchases and how effective digital marketing can be, the book examines the psychological processes of decision-making relating to consumer behaviour. ...
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    63,66 €