LIBROS DEL AUTOR: toby desforges

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  • The Shopper Marketing Revolution
    Mike Anthony / Toby Desforges
    The consumer goods industry accounts for 20 percent of the world's gross domestic product (GDP)—that's over $14 trillion in turnover. And yet the industry isn't growing! It lags behind global GDP growth, and the latest figures suggest that the world's top 250 consumer goods manufacturers lost nearly $38 billion in profit in 2011 compared to the previous year. As...
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    24,55 €