LIBROS DEL AUTOR: tina lowrey

2 resultados para LIBROS DEL AUTOR: tina lowrey

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  • Psycholinguistic Phenomena in Marketing Communications
    Tina M. Lowrey
    Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in the field of consumer behavior concerning psycholinguistics and the applications of psycholinguistic theory to advertising and marketing communications. ...
    Disponible

    104,05 €

  • Brick & Mortar Shopping in the 21st Century
    Tina Lowrey
    This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: Which psychological theories can provide insights into why so many consumers still...
    Disponible

    117,49 €