LIBROS DEL AUTOR: timo de wit

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  • The effect of Social Media on Relationship Marketing
    Timo de Wit
    The goal of this study is to test what effects positive word of mouth has on relationship management. The relationship between customers and organizations has become a very popular topic recently. However the existing literature doesn’t include anything related to the upcoming phenomenon ’social network sites’. There is not much research about the effects and value of these soc...
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    65,78 €