LIBROS DEL AUTOR: tian xiangning

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  • Strength and Tenacity
    Tian Xiangning
    The state-owned enterprises (SOEs) play important roles in China’s 'going global' strategy, and their reputation is closely related to China’s national image.This book examines the reputation of Chinese SOEs from the perspective of communication. Based on the total corporate communications approach, this book suggests that corporate reputation is affected by a three-part system...
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    16,42 €