LIBROS DEL AUTOR: thorsten tham

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  • Multisensory Impact of Sport Events
    Thorsten Tham
    Thorsten Tham highlights the fundamental changes that have swept Germany’s footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game. Based on the example of traditional club VfL Bochum 1848 an online survey to analyze the influence of a ...
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