LIBROS DEL AUTOR: thomas riskas

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  • Great Store Performance
    Thomas Riskas
    For some retail leaders, intense competition and changing shopping patterns have created a radical rethinking of strategic focus. This has resulted in a fundamental shift from the traditional emphasis on the 4-Ps of the 'marketing-mix' (product, price, promotion, place) to a focus instead on the overall shopping experience. This emerging shift has, in turn, places 'good to gre...
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    25,28 €