LIBROS DEL AUTOR: thomas p gavin

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  • Communication Campaigning
    Army War College / Thomas P. Gavin
    Traditional approaches to strategic communication have focused on a single leader's ability to influence stakeholders and other audiences through exceptional communication skills. But there is much more to it. What about the content of the message? How well does the message permeate the organization, allowing it to speak and act as one with the leader? Is it necessary to ch...
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    18,34 €