LIBROS DEL AUTOR: thomas leung

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  • Guanxi
    Erdener Kaynak / Thomas Leung / Y.H. Wong
    This systematic analysis of the Chinese concept of guanxi—broadly translated, 'personal relationship' or 'connections'—offers step-by-step instructions for building guanxi in order to facilitate successful business relationships. Guanxi: Relationship Marketing in a Chinese Context provides a unique perspective, explaining the roots of the concept and empowering you ...
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    268,06 €