LIBROS DEL AUTOR: thomas fotiadis

7 resultados para LIBROS DEL AUTOR: thomas fotiadis

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  • Industrial Marketing
    Adam Lindgreen / George J. Siomkos / Thomas Fotiadis
    An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR. ...
    Disponible

    109,40 €

  • Industrial Marketing
    Adam Lindgreen / George J. Siomkos / Thomas Fotiadis
    An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR. ...
    Disponible

    253,41 €

  • Marketing and the Customer Value Chain
    Dimitris Folinas / Konstantinos Vasileiou / Thomas Fotiadis
    Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company’s viability and success. This book offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections and disconnections between supply chain and operations management and marketing by foc...
    Disponible

    97,27 €

  • Marketing and the Customer Value Chain
    Dimitris Folinas / Konstantinos Vasileiou / Thomas Fotiadis
    This book offers a systemic approach to the integration of Marketing and Supply Chain Management. It examines the strategic connections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people and processes. ...
    Disponible

    314,89 €

  • Strategic Marketing for High Technology Products
    Thomas Fotiadis
    This book delimits the concept of high technology and explores the characteristics of high-tech markets and the high-tech environment, with the ultimate goal of contributing to the formulation of effective new processes for product development and launching to the market, in the high-tech context. It highlights and promotes the integrated f ...
    Disponible

    80,22 €

  • Strategic Marketing for High Technology Products
    Thomas Fotiadis
    This book delimits the concept of high technology and explores the characteristics of high-tech markets and the high-tech environment, with the ultimate goal of contributing to the formulation of effective new processes for product development and launching to the market, in the high-tech context. It highlights and promotes the integrated functional department approach, especia...
    Disponible

    268,25 €

  • Marketing and Supply Chain Management
    Dimitris Folinas / Thomas Fotiadis
    Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM.Marketing and Supply Chain Management is among the first to syn...
    Disponible

    93,42 €