LIBROS DEL AUTOR: thomas bister fusser

4 resultados para LIBROS DEL AUTOR: thomas bister fusser

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  • Satisfied investors
    Thomas Bister-Füsser
    Scientific Essay from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: Literature has amassed a considerable number of models trying to explain behaviour. Behavioural models stressing learning and the importance of stimulus-response patterns exist besides models favouring psychological variables like perso...
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    23,24 €

  • Customer satisfaction and investment
    Thomas Bister-Füsser
    Scientific Essay from the year 2011 in the subject Business economics - Business Management, Corporate Governance, , language: English, abstract: The question, whether customer satisfaction is a reliable indicator for successful financial investment is a rather new field of study. Mainly promoted by Fornell and his associates, the question at first sight, seems to be an empiri...
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    22,82 €

  • Why do satisfied customers defect? A look at the concept of 'customer satisfactions' and its shortcomings
    Thomas Bister-Füsser
    Wissenschaftlicher Aufsatz aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, , Sprache: Deutsch, Abstract: What is customer satisfaction? Customer satisfaction is something formed and hosted in peoples’ (customers’ that is) minds. Customer satisfaction is the result of a comparison. Customers are expected to compare their pre-purchase expectations o...
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    22,44 €

  • Customer satisfaction and reduction of investment risk - Is there a link?
    Thomas Bister-Füsser
    Wissenschaftlicher Aufsatz aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, , Sprache: Deutsch, Abstract: It is assumed that investors calculate the risk of their investments. It is further assumed that investors base their investment decision on sound information. Finally, it is assumed that investors diversify the risk of their investments by bu...
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    22,64 €