LIBROS DEL AUTOR: thomas barta

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  • The 12 Powers of a Marketing Leader
    Patrick Barwise / Thomas Barta
    WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER?The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than...
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    19,75 €