LIBROS DEL AUTOR: theresia mennekes

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  • Digital Transformation in Retail
    Theresia Mennekes
    Retail is undergoing profound change, driven by digitalization, shifting consumer behavior, and recurring crises. Small and medium-sized retailers face the challenge of using limited resources to leverage digital technologies, strengthen resilience, and remain customer-focused. This work examines how digital transformation reshapes the retail value chain, the opportunities and ...
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    142,58 €