LIBROS DEL AUTOR: theodore k tarnanidis

4 resultados para LIBROS DEL AUTOR: theodore k tarnanidis

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  • Cross-Cultural Perspectives on Luxury Marketing
    Theodore K. Tarnanidis
    As luxury brands become commonplace, businesses must incorporate more sustainable practices to handle the brands continuous growth. To achieve short-term financial goals, luxury brands employ mass marketing techniques that result in the creation of 'masstige' (mass prestige) brands. Sustainable luxury marketing through a cross-cultural perspective requires tailored marketing st...
    Disponible

    425,89 €

  • Cross-Cultural Perspectives on Luxury Marketing
    Theodore K. Tarnanidis
    As luxury brands become commonplace, businesses must incorporate more sustainable practices to handle the brands continuous growth. To achieve short-term financial goals, luxury brands employ mass marketing techniques that result in the creation of 'masstige' (mass prestige) brands. Sustainable luxury marketing through a cross-cultural perspective requires tailored marketing st...
    Disponible

    222,86 €

  • Reshaping Marketing Science in Wholesaling and Retailing
    Theodore K. Tarnanidis
    As consumer preferences shift with the continued innovation of digital technology in the marketing sector, traditional approaches to marketing in wholesaling and retailing become obsolete. With tools like artificial intelligence and eco-friendly advertising strategies, organizations move towards improved marketing tactics and sustainability. To reshape marketing science, busine...
    Disponible

    439,22 €

  • Reshaping Marketing Science in Wholesaling and Retailing
    Theodore K. Tarnanidis
    As consumer preferences shift with the continued innovation of digital technology in the marketing sector, traditional approaches to marketing in wholesaling and retailing become obsolete. With tools like artificial intelligence and eco-friendly advertising strategies, organizations move towards improved marketing tactics and sustainability. To reshape marketing science, busine...
    Disponible

    334,18 €