LIBROS DEL AUTOR: tewodros tolosa

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  • The Effect of Brand Image, Brand Trust And Perceived Quality on CSR
    Tewodros Tolosa
    Since the second half of the 20th century, a long debate on corporate social responsibility (CSR) has been taking place. In 1953, Bowen (1953) wrote the seminal book Social Responsibilities of the Businessman. Since then there has been a shift in terminology from the social responsibility of business to CSR. Additionally, this field has grown significantly and today contains a ...
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