LIBROS DEL AUTOR: terry grapentine

3 resultados para LIBROS DEL AUTOR: terry grapentine

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  • Critical Thinking for Marketers, Volume II
    David Dwight / David Soorholtz / Terry Grapentine
    This second volume of Critical Thinking for Marketers expands your background knowledge of other areas of critical thinking that are making major contributions to both marketing as a social science and marketing as an applied science. Section I, Think Better, provides introductory discussions of - marketing as a science; the difference between correlation and causation; the me...
    Disponible

    18,66 €

  • Critical Thinking for Marketers, Volume I
    David Dwight / David Soorholtz / Terry Grapentine
    All marketing actions, whether preceded by formal or informal decision-making processes, are based on what philosophers call 'arguments.' An argument is a set of related statements comprising premises and a conclusion. Ideally, premises give an audience good reasons for accepting your argument’s conclusion. In marketing, these 'conclusions' are normative decisions about what an...
    Disponible

    18,38 €

  • Applying Scientific Reasoning to the Field of Marketing
    Terry Grapentine
    Marketing decisions often misfire when driven more by beliefs than by knowledge. This book will guide you on how to differentiate between the two and to think more clearly and correctly when making those decisions, thereby increasing organizational success. The author has based this book on the fields of epistemology-the study of how knowledge is created-and the philosophy of s...
    Disponible

    24,15 €