LIBROS DEL AUTOR: tedde van gelderen

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  • Experience Thinking
    Tedde van Gelderen
    People don’t just buy products; they buy experiences. From the instant they consider a purchaseto the point when they’re ready to toss an older model for a new one, every moment ofinteraction matters. Therefore, to be successful, a business must develop an experience with itsentire life cycle in mind—a holistic approach that will ensure a “wow” factor from beginning toend. Draw...
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