LIBROS DEL AUTOR: taulbee jackson

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  • The Owned Media Doctrine
    Erik Deckers / Taulbee Jackson
    'The Petraeus Doctrine for the 21st Century Marketer'The Owned Media Doctrine is to Marketing what The Petraeus Doctrine was to modern warfare - a complete re-thinking of philosophy, strategy and tactics, dictated by the way war has changed. Just like in warfare, marketing and media is not at all what it used to be - but marketers are still fighting the battle like it’s 1965.Th...
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    19,71 €