LIBROS DEL AUTOR: tanusree dutta

2 resultados para LIBROS DEL AUTOR: tanusree dutta

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  • Emotion, Cognition and Silent Communication
    Anirban Bandyopadhyay / Tanusree Dutta
    This book provides an answer to the readers about scientific perspective on learning. It presents a culminating point of four different kinds of studies designed to measure and understand the nuances of brain functioning. The objective of this book is to find answers to four questions: (1) can there be a neuroscientific understanding of the concept of individual differences? (2...
    Disponible

    209,11 €

  • Neuromarketing in India
    Manas Kumar Mandal / Tanusree Dutta
    This book analyses consumer behaviour through an understanding of neuroscience that assumes human behavior to have a neural basis. Both conscious & unconscious processing of stimulus in the brain is responsible for generating behaviour. It argues that a deeper understanding of this process could help in prediction of consumer behaviour. The use of neuroscientific techniques to ...
    Disponible

    106,49 €