LIBROS DEL AUTOR: tania shaikh

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  • Does Branding Affect Consumer Purchase Decision?
    Tania Shaikh
    A case study of Coca Cola and Pepsi has been undertaken in order to comprehend whether or not branding affects consumer purchase decesion. Previous research ’ The Pepsi Challenge’ has been emulated and discussed in order to come to a conclusion.The research methodology consisted of a binomial experiment, conducted on participants and dealt with participant’s ability to d...
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