LIBROS DEL AUTOR: tamara mayerhofer

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  • Positioning of Destinations
    Tamara Mayerhofer
    Scientific Essay from the year 2010 in the subject Tourism - Miscellaneous, University of Innsbruck (Tourism & Service Industry), language: English, abstract: This Paper focuses on the importance of strategic positioning of destinations and its stakeholders in a globalised competitive environment. The theoretical background is based on the research on destinations and destinati...
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